Automobile congress in Saarbrücken: Innovation pressure through China is increasing!

Automobile congress in Saarbrücken: Innovation pressure through China is increasing!

On May 2, 2025, the automotive industry is required to face new challenges. Current developments show that market development stops and there is an urgent need for more innovation, productivity and market coverage. According to the current reports of Saarbrücken is an adaptation of strategic and operational priorities in the ongoing transformation. This is particularly necessary due to the increasing pressure of new competitors from China, which bring innovative products and changed supply chain structures into the industry.

Despite these challenges, there are also bright spots. Some market segments and companies are currently experiencing an upswing, and there is a clear need for action to regain the pioneering role in global competition. The next AKJ Automotive automotive congress, which will take place on May 7 and 8, 2025 in Saarbrücken, focuses on the realignment of processes, structures and cooperation in the industry. The event includes a variety of formats, including key note lectures, panel discussions, specialist contributions, factory visits and workshops.

The automotive congress in detail

Renowned companies and experts will present their perspectives and solutions at the congress. The companies involved include well -known such as BMW, Bosch, Daimler Truck, Ford Works, Mercedes Benz, NIO and ZF Group. The venue is the Congresshalle in Saarbrücken, Hafenstraße 12, 66111 Saarbrücken. Further information on registration can be found on the website Automobilkongress.de

The congress will not only deal with the current market development, but also with the challenges in front of which the industry is facing. This includes the need to accelerate production processes, pursue sustainability goals and reduce costs. The discussion will also address new roles for OEMs, suppliers and service providers as well as new forms of cooperation and the digital transformation that are essential for the entire industry.

trend reversal through technological innovations

A central point will be the discussion about future trends in the automotive industry. According to EY , international automotive companies are currently facing opportunities and challenges that are influenced by disruptive forces and megatrends such as connectivity, autonomous driving, sustainability, sustainability, Decarbonization, electrification and mobility-as-a-service.

The importance of digital technologies, data and software for new products and business models cannot be underestimated. Software-defined vehicles increasingly come to the fore and change the automotive industry into a versatile mobility ecosystem. The new product mix that includes hardware, software and services will change the value chains in the industry.

leading companies such as Daimler and Schaeffler show that they are changing from production to mobility companies. This transformation is accompanied by technological developments that should contribute to outstanding customer experiences. In view of these trends, the upcoming automotive congress will offer a platform to set the course for a successful future of the automotive industry.

With a committed focus on digitization, process optimization and new drive technologies, the industry is required to reorganize future -oriented. The participants of the congress will take decisive impulses for the coming years in order to be able to meet the challenges of the industry.