Chaos around cookie banners: How to protect your data correctly!
Chaos around cookie banners: How to protect your data correctly!
On February 17, 2025, the S3L women conquered first place in the association league and thus showed an outstanding performance in the current season. During the decisive game against SPG Mörlenbach, they were able to convince with a clear 5-0 victory. The use and teamwork of the players were impressive and were enthusiastically received by the spectators. These results are the result of intensive training and a strategic style of play that the team developed under coach Thomas Müller. Many expect the team to keep this performance in the upcoming games in order to achieve the rise to the higher league.
The most successful players in the game against Mörlenbach were particularly noteworthy. Marion Schmidt scored two goals and was a decisive factor in attack. Lisa Klein and Anna Meier also contributed with a goal to the high score, while the defense convinced with a solid performance. The strength of the team lies in the large number of talented players who support each other and pull together together.
challenges in online marketing
In parallel to the sporting success of the S3L women, there is another challenge in the digital world: the development of cookie banners in online marketing. Nowadays, the Internet is littered with extensive cookie banners, which should ensure more data security and legal clarity. Warnings due to not obtained consent or incorrect cookie banners are common and can become expensive for website operators. It is therefore important to know and adhere to the legal framework.cookies are small text files stored by website operators on the computers of the users. There are different types of cookies: necessary cookies required for login status or shopping cart, as well as cookies for tracking and personalized advertising that collect personal data. The legal situation on cookies was long unclear in Germany, which caused many operators to use a simple "OK" button without offering real options for users.
legal situation and current developments
The Telecommunications elemedia Date Protection Act (TTDSG) currently applies, which came into force on December 1, 2021. According to § 25 TTDSG, the user's consent is required before cookies are set, unless it is "absolutely necessary" cookies. However, there is no binding catalog for necessary cookies, which is why there are various views. Consent is always required for tracking for marketing purposes, and the General Data Protection Regulation (GDPR) regulates the processing of personal data comprehensively. In this context, IP addresses are also considered personal data.
The data transmission to the USA, especially according to the "Schrems II" judgment of the ECJ, is particularly problematic, which classifies the use of standard contract clauses from the EU Commission as inadequate. A consent to the processing of personal data is necessary, even when using EU services. New services, such as those of "Mamoto", use digital fingerprints to carry out an anonymized range measurement. Furthermore, tracking in newsletters also requires consent because personal data is collected.
Overall, the legal landscape for the design of cookie banners remains unclear why website operators should obtain legal advice in order to avoid warnings. The requirements of the TTDSG and the GDPR to the cookie banners are high, and active consent and clear information about tracking are essential.
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