Cookies or not? The GDPR and the question of personal data!

Von Markus Schneiderling

Der Artikel beleuchtet die rechtlichen Aspekte von Cookies als personenbezogene Daten in Deutschland und die Auswirkungen der DSGVO.
The article illuminates the legal aspects of cookies as personal data in Germany and the effects of the GDPR. (Symbolbild/ANAG)

The gastronomy in Weinheim is faced with a price increase, which is caused by a new surcharge for packaging. This step not only has economic, but also far-reaching effects on the companies already stressed by the corona pandemic. Several restaurateurs expressed concern about the financial consequences that this measure could bring for their companies. During a conversation with local restaurateurs, it became clear that the increase in the packaging costs that could continue to push the already scarce margins. Many companies are already fighting for survival while the cost pressure is increasing.

like wnoz.de The price increase has an effect on all types, especially in Take-away area. This development could lead to many customers looking for alternative food offers or eating less often in restaurants. Gastronomers therefore see themselves in the obligation to adapt prices accordingly, which could further affect demand.

economic consequences for gastronomy

The importance of the gastronomy for the local economy should not be underestimated. Many companies not only offer jobs, but also a piece of culture and quality of life. The announced price increase of packaging materials could further exacerbate the already fragile situation. Gastronomers have already reacted to the challenges, for example by checking their menu prices and trying to optimize their operating costs. Nevertheless, it remains unclear to what extent customers are willing to accept higher prices.

In addition, the legal landscape in which these companies operate is characterized by strict data protection regulations. The General Data Protection Regulation (GDPR) is one of the strictest data protection laws worldwide and has a massive effect on companies of all sizes, including the catering trade. According to g--gastro.de , restaurants must have a special care in the processing of guest and employee data.

Influence of data protection laws

The GDPR, which was introduced in the EU in 2018, aims, among other things, to strengthen the control of citizens through their personal data. Gastronomy businesses are legally obliged to respect the rights of the persons concerned. This includes, among other things, the right of information on stored data and the right to deletion. g-gastro.de

In addition, it is important to ensure clear transparency through data collection and use. The introduction of the Telecommunications Telemedia Data Protection Act (TTDSG) has further tightened the regulations regarding cookies and similar technologies. According to dr-dsgvo.de , cookies may only be saved with the consent of the user or accessed if it is not technically necessary cookies. In 2020, the BGH decided that cookies would represent personal data, and thus further increase the requirements for data protection.

In view of these challenges, restaurateurs must effectively react to the increasing costs and at the same time ensure that they comply with all data protection requirements. Training for employees in gastronomy are essential to raise awareness of data protection and ensure that the provisions of the GDPR are observed.

These developments will not only influence the local market, but also the way consumers interact with gastronomy. At a time when environmental and data protection issues are increasingly coming to the fore, the companies will be required to remain innovative and flexible.

Details
Quellen