Digital accessibility: Your chance of growth and innovation!

Digital accessibility: Your chance of growth and innovation!

The "Barrier Freedom Freight strengthening Act" (BFSG) will come into force in June 2025 and aim to create a more inclusive digital world. It forces providers of websites and mobile applications to meet accessibility requirements. This regulation affects all companies and ensures that all users, especially people with disabilities, have equal access to digital information and services. As the City of Zweibrücken , the law includes extensive requirements for digitization to gradually implement the company to give sufficient time to adapt.

The impulse lecture "Design digital barriers - your chance of growth and innovation! Duty or competitive advantage?" is offered on Tuesday, April 8, from 5:30 p.m. by the Business Development Development and the Südwestpfalz (WFG) business development agency. The speaker, Wolfgang Pfeifer, will explain the importance of the BFSG and the practical solutions to reduce digital barriers. Interested entrepreneurs who want to open up new target groups can register by April 4th at www.wfg-suedwestpfalz.de/bfsg . The lecture takes place in Karthaus, Barriestraße 5, 66482 Zweibrücken. Wolfgang Pfeifer is not only an expert in product marketing, but also a project manager in the "Network Barrier Freit - Rankenlos.online".

The requirements of the BFSG

The BFSG defines accessibility comprehensively and focuses on the usability and accessibility of digital content. Companies that offer digital services must ensure that their products and services are barrier -free. The affected areas include telephone services, e-books, messenger services, banking services and online shops. Company websites and educational portals also fall under this law, which means that the need for barrier -free websites is highlighted.

according to Bitgrip must meet websites that are subject to the BFSG: text alternative, accessibility for screen reader, keyboard navigation, adaptability and Understandability. To facilitate implementation, companies should have a checklist that includes the testing of text alternative, semantic HTML and usability tests.

advantages and challenges

The BFSG not only brings legal obligations, but also economic advantages: A barrier -free website can expand the target group, improve the user experience and increase customer loyalty. In addition, barrier -free websites of search engines are preferred, which optimizes the findability in the digital rooms. Despite these advantages, however, companies face challenges, including financial and technical complexity and the lack of information about the new requirements.

To be successful, a continuous dialogue is recommended to develop practical solutions for users and companies. The implementation of the BFSG should be seen as an opportunity for innovation and an improved customer experience. Finally, this law will not only influence the market conditions, but also help companies to improve their services and achieve new target groups.

For more information, interested Anne Kraft can contact the Business Development Development of Zweibrücken at Tel.: 06332 871 230 or by email to Wirtschaftsfoerderung@zweibruecken.de .