Dubai chocolate conquers social media-a new luxury highlight!

Dubai is known for its skyscrapers, luxury shopping and innovations, and now it has made another highlight onto the international stage: the Dubai chocolate. This delicacy has caused significant attention on social media and is enjoying increasing popularity among chocolate lovers worldwide.

The Dubai chocolate consists of an exquisite combination of ingredients. These include delicate pistachio cream, crispy angel hair (Kadayif), noble whole milk or dark chocolate, sesame paste (tahini) as well as white chocolate and food coloring for creative ornament. These works of art are not only presented in terms of taste, but also visually appealing and individually decorated.

development and marketing

This chocolate sensation was developed

by the Fix Dessert Chocolatier Manufaktur under the direction of Sarah Hamouda. The popularity of the Dubai chocolate has been strongly influenced by social media, especially by platforms such as Instagram and Tikok, which are closely linked to the spread of trends.

In Dubai, the price for a piece of this chocolate is around CHF 16, while it costs around 20 euros (around 19 CHF) in Europe. The high demand and limited availability lead to an increase in prices. Many hobby bakers try to do the chocolate and share DIY recipes online. In October 2023, the first introductions of the Dubai chocolate were registered in German supermarkets.

The Dubai chocolate is increasingly perceived as an experience and status symbol. The packaging also plays a crucial role in the marketing concept. In order to protect the exclusivity of chocolate, various tips, such as aesthetic packaging for an appealing unboxing experience, emphasizing the luxury brand through packaging design, optimal storage conditions and weatherproof packaging solutions for international deliveries. Alternatives for chocolate lovers who also want to enjoy fine chocolates are the well -known varieties from Belgium and Switzerland, which are also very popular.