Globus in transition: new strategist chief and branch sale to Kaufland!

Globus in transition: new strategist chief and branch sale to Kaufland!

The Globus group is in a dynamic phase after it became known that five of its branches, including locations in Bedburg, Chemnitz, Essen, Neubrandenburg and Wesel, are sold to Kaufland. This measure was taken to respond to economic challenges that have been burdening the company for some time. According to the Saarbrücker Zeitung desired.

Andreas Obenauer, the new head of the non-food area at Globus, faces a demanding gain. He will take up his position on March 1 and is to strategically reorganize the company, which last 65 locations operated. The position has been vacant since mid -2024 after Sven Möller left the company. Obenauer has extensive experience, especially from his time at Kaufland and M-Prize in Austria.

renovation effort and market share

The sale of the five locations was not only financially motivated, but also due to high renovation costs, which could add up to 30 million euros. The t-online explained that the affected branches were not economically sustainable.

In addition, it should be mentioned that the Federal Cartel Office in Neubrandenburg initially prevented the sale to Kaufland, which indicates concerns about market control. Globus plans to continue to stay in this market and have discussions about possible restructuring.

market overview and future prospects

In the currently tense situation of the German grocery retail, which achieved sales of around 252 billion euros in 2022, customer perception has changed significantly. Even if Globus had taken over some locations of the insolvent real chain in April 2021 to increase its presence from 49 to 65 branches, the new challenges should not be underestimated. With a stable employee of around 20,000, Globus is still an essential player on the market. Kaufland, on the other hand, runs over 770 markets and employs around 90,000 people, but does not have its own gastronomy offer.

The challenges in the food retail trade are not isolated. In 2023, consumers in Germany spent over 290 billion euros for food and drinks, which could show that despite increasing prices and intensive competition, interest in high -quality food does not decrease. According to Statista , the statistics show that online trading is becoming increasingly important, which means that the structures of the inpatient retail chains are further under pressure.