Speech day in Heppenheim: Tips for entrepreneurs and founders!

Speech day in Heppenheim: Tips for entrepreneurs and founders!

On February 4, 2025, Bergstraße GmbH (WfB), in cooperation with RKW Hessen GmbH, offers a consultation day on advisory promotion programs. This event is aimed at corporate founders, transfers and existing companies and addresses relevant aspects such as business planning, digitization, sustainable business, securing skilled workers and company succession. How mrn-news reports, the participants have experienced consultants such as Arminesle from RKW Hessen and Julia Freier from WFB to develop individual solutions.

A central goal of this event is the informational support in the use of funding opportunities that can include grants between 50 and 75 percent. Participation in the speaking day is free of charge, but prior registration is required. Interested parties can contact WFB on the number 06252 68929-50. The speech day takes place both in the WFB in Heppenheim and online by video and is part of the founding offensive Bergstrasse, which is supposed to improve the founding climate in the region.

digitization as a central topic

Digitization plays an increasingly important role in the context of corporate management. According to an international study by PWC, family -internal business takeovers show market developments that require greater adaptation to digital processes. Even 41 % of the Next generation believe that your company's digital strategy is optimal, while 29 % criticize a hesitant expansion of technological possibilities. Here it becomes clear that companies are well advised to take advantage of external support in order not only to improve the transitional process, but also to implement digital strategies successfully. Germany starts will withdraw from the company.

Another aspect is the need for clear communication and a structured handover in corporate successes. The majority of the Next Generation (88 %) would like to actively design the family heritage and bring in their own ideas, which often leads to conflicts with the previous decision -makers. As Digitales Institut emphasizes, digitization increases efficiency and enables companies to optimize their business processes and open up new business opportunities. Therefore, the integration of digital tools is not just a trend, but also crucial for competitiveness.

• important knowledge from the PWC study:
• 91 % of the Next generation feel well prepared for the professional future in family business.
• 40 % feel frustration if you try to convince your parents of new ideas.
• external consultations are recommended to optimize the handover process.

The increasing digital transformation requires companies to integrate modern technologies and strategies. The WFB's speech day will offer an important platform to address exactly these needs and to support entrepreneurs on their way to digitization.