Creativity in the upswing: Cologne courses inspire and relax!
Creativity in the upswing: Cologne courses inspire and relax!
The demand for creative workshops and courses in Germany has experienced a remarkable increase in recent years. Tobias Fezer, Managing Director of Confetti GmbH, notes that more and more people are looking for craft activities to compensate for digital lifestyle. The Gokonfetti.com website offers a platform on which users can book over 9,000 courses in Germany and Austria. With more than 2,000 partners, Confetti has developed into a central player in the creative industry by marketing courses similar to Booking.com.
This trend is remarkable, especially in the current time in which Corona pandemic has significantly influenced social life. According to Fezer, pandemic has led to an increased interest in creative activities because personal interactions were restricted. The demand has also increased in Cologne, where providers of creative courses are increasingly looking for support to expand their offers.
creative courses in ranking
Confetti has determined the 30 most popular locations for creative courses in Germany, based on booking figures, reviews and access figures. KStA reports that only Providers who work with confetti can be included in this list. In Cologne, the flower workshop in Cologne-Porz takes fourth place and is led by Christina Knölke. In recent years, it has determined an increase in demand, especially for pottery courses. Susanne Riehl from "You Craft It" from Cologne-Pesch, who takes eleventh place in the ranking, also admits that creative activities help the participants to relax and reduce stress.
The increasing demand for creative courses reflects a more general trend, where consumers are increasingly spending money on material things. A McKinsey study from 2024 shows that this development can be observed not only in the United States, but also in Germany, especially in large cities such as Cologne. Retailers and service providers have to adapt to meet this changed consumer behavior.
The evolution of marketing
In the course of this change, the marketing strategies of companies are also required. The McKinsey study emphasizes that creativity and brand formation become the core competencies to rely on companies in order to assert themselves in an increasingly competitive market. Almost 49 % of the increase in sales are influenced by the quality of the creative content, which indicates that advertising with high creative performance generates a four-time return on investment (roi). illustrates how important it is for companies to establish consistent and transparent actions.
Another important aspect is the use of data in marketing. With advanced data management, companies can optimize their campaigns and better respond to the needs of consumers. In the coming years, the influence of artificial intelligence on the creative industries is expected to grow. According to a trend report, the use of AI tools in advertising and design agencies could increase, but this could also lead to increased competition among creative people. Nevertheless, human advice remains an important product in this area, since complex tasks continue to need personal support.
Overall, it turns out that the creative industry is understood in a dynamic change. The need for creative, manual skills paired with a well thought -out marketing strategy and the use of modern technologies will be crucial to flourish in this new era of creative work.
| Details | |
|---|---|
| Quellen | |