Artificial intelligence in tourism: Düsseldorf in false light!

Artificial intelligence in tourism: Düsseldorf in false light!

The German Central for Tourism (DZT) recently deleted its first AI-generated video about Düsseldorf, which proved to be a problem. As rp-online.de was no longer reported on Monday. Published on the paid Instagram channel "Emmatravelsgermany", the clip caused a sensation because it represented the Rhine bank of Düsseldorf in a way that did not correspond to the facts. In particular, the video showed the Rhine Tower in a wrong place and contained pictures from a region that is not in Düsseldorf.

The local tourism organization Düsseldorf Tourism expressed severe resentment about the production of the clip because it was not included in the process of creation. A spokeswoman for the organization emphasized the desire for improved communication and cooperation in future projects. It is of great importance that Düsseldorf is presented correctly and authentically to avoid misunderstandings.

Emma: The Ki Influencer

The video said falls in the context of a larger initiative by the DZT for the use of artificial intelligence in tourism. The focus is on the AI ​​influencer Emma, ​​who is supposed to act as an interactive brand ambassador. As falstaff.com , Emma was designed as a modern, cosmopolitan Berliner in her 30s, the technology and travel loves. Your goal is to inspire potential travelers for vacation experiences in Germany and to create personalized travel routes on the Instagram Canal @EMMATRAVELSGERMANY.

The DZT plans to integrate Emma into its digital communication strategy in the long term. As a bridge builder, she should act between travelers and experiences in the inspiration phase of the customer journey. The introduction of this AI strategy is intended to improve the visibility of tourist offers on international platforms and optimize the entire customer journey in terms of service.

The limits of the Ki

Despite the promising approaches to integrate artificial intelligence, this technology also has restrictions. In his keynote, Joachim Unterberger addressed the limits of the AI ​​and emphasized that it is not a panacea, as in a report on wfb-bremen.de Ki suffers from limited creativity and intuition and has no ethical or moral judgment.

Unterberger emphasizes the need for high -quality data in order not to negatively influence the digital presentation of destination management organizations. "No Data is Better than Bad Data," said his statement. The maturity of the users in dealing with AI must be trained in order to be able to distinguish real information from false information.

In Germany, every tenth German chatt is already using, while a quarter has a positive attitude towards communication with AI. The DZT counts on such technologies to improve tourist communication. Nevertheless, it remains to be seen how the data obtained at the end will influence the trustworthiness and attractiveness of destinations such as Düsseldorf.