New opening in Zweibrücken: Copenhagen Studios celebrates with sparkling wine and DJ!

New opening in Zweibrücken: Copenhagen Studios celebrates with sparkling wine and DJ!

On April 5, 2025, "Copenhagen Studios" officially opens its doors in Zweibrücken Outlet . This new opening has already triggered great anticipation because the business is known for its modern shoe collections. The sales area of ​​98 square meters is located in Schlossallee, right next to Wellensteyn and Coccinelle. The products offered include minimalist sneakers, loafers and boots as well as high -quality leather goods in Scandinavian design.

At the opening, visitors can expect a very special occasion. A champagne reception with DJ sounds begins at 10 a.m., followed by a "Tea & Tonic Bar" that offers non-alcoholic creations from 12 noon. There will also be exclusive welcome offers, including a free "CPH BAG" with a purchase value of 99 euros. Visitors who book a timeslot online in advance also receive an additional 10% discount on their purchase.

peculiarities of the event

The opening event will take place from 10 a.m. to 7 p.m. and includes various activities that aim to offer customers an unforgettable experience. A lemonade bar will be available from 12 noon to 6 p.m. to supply the guests with refreshing drinks. The focus on individual customer approach reflects the current trends in Consumer behavior where companies must have clearly posted needs and values.

The Zweibrücken Fashion Outlet, where the new store opens, already offers a wide range of exclusive offers of around 120 brands. The audience appreciates the combination of purchasing and experience, especially according to the challenges that pandemic brought with it. Customers today have higher demands on service and quality, which is also taken into account in the new concept of Copenhagen Studios.

future of retail

The new opening of Copenhagen Studios illustrates the trend towards a personalized shopping experience. In view of the changes in buying behavior that were influenced by climate change and Corona pandemic, consumers are increasingly eyeing sustainability and environmental awareness. According to a study by Roland Berger and Potloc, consumer habits shift, and many consumers favor brands that take social and ecological responsibility seriously.

Interest in circular economy and second-hand offerings are growing, especially among younger consumers. Products that promise longevity and efficiency are in focus while the brand loyalty decreases. Companies are required to adapt their marketing strategies. At a time when 70% of online orders are made via smartphones or tablets, a consistent customer journey is essential.

The opening of Copenhagen Studios in Zweibrücken Outlet is not only a reason for joy for fashion enthusiasts, but also a step into the future of retail, in which adaptability and customer focus are decisive.