New ECJ judgment: What does it mean for data protection in advertising?

New ECJ judgment: What does it mean for data protection in advertising?

Gert Wagenbach from Hirschberg is not only a passionate reptile lover, but has also developed into an expert for the police. As a biologist, he has over 30 years of experience in dealing with snakes and lizards. His knowledge is particularly in demand when it comes to finding and ensuring reptiles that are spotted in the region. Wagenbach is often consulted to support the police.

Wagenbach's commitment is not only shown in his practical work, but also in his disposal about extensive knowledge of the local fauna. This makes him a valuable resource for the emergency services. He not only has a degree in biology, but also access to a large network of other experts who support him in his efforts

a life for the reptiles

his interest in reptiles started in childhood. Since then he has dealt intensively with these animals and even kept his own snakes and lizards. This well -founded expertise enabled him not only to give the police theoretical advice, but also to provide practical help when it comes to transporting animals safely or bringing them into protected areas.

The cooperation between the police and Wagenbach is a role model for pragmatic handling of animals in urban and rural areas. It is often quick to act because reptiles are often in danger or penetrate into urban habitats. His goal is always to protect the animals and at the same time ensure public security.

Legal challenges in data protection

Wagenbach's work takes place in a general context in which legal questions in connection with data protection are becoming increasingly important. Current developments, such as the ECJ judgment of May 10, 2025 (Az. C-604/22), have extensive implications for the processing of personal data as part of advertising. The court has specified the term "personal data" and emphasizes that before the display of personalized advertising, the consent of users: inside for data collection must be obtained. The term also includes information such as the location, age and shopping behavior, such as lto.de In the course of these legal framework, companies and the self -employed are required to take closer attention to the General Data Protection Regulation (GDPR) since its entry into force on May 25, 2018. The responsibility for the data processing lies with those responsible who decide which data is processed and for what purpose. the WBS Legal are voluntary and demonstrable at any time.

These legal requirements not only apply in the area of ​​advertising, but also have an impact on the work of experts like Gert Wagenbach if personal data is processed in connection with animal views. In a world in which data protection is becoming increasingly important, the balance between its commitment to species protection and legal requirements will also play a crucial role for Wagenbach.