Diocese of Aachen: Young ideas for digital Easter history!

Diocese of Aachen: Young ideas for digital Easter history!

The diocese of Aachen chose a modern format with an innovative digital campaign for Easter to convey the passion history in a contemporary way. Today, on April 18, 2025, various media report on this special initiative that combines exciting elements of social media with biblical stories. The central question of the campaign is how the resurrection of Christ in a world would be perceived, in which the billions of people follow the events live on television and through social media.

The campaign includes the daily publication of Instagram-Reels, which will be shown on the official Instagram channel of the diocese of Aachen from Maundy Thursday. These short videos aim to present the last days of Jesus "live", whereby the content focuses on key scenes such as the last sacrament, the crucifixion and the resurrection. A TV reporter acts as a central figure, whose role is embodied by actor Thomas Adamek. He reports about the events and gives the viewers the feeling of being active.

interactive elements and contemporary address

An interesting aspect of the campaign is the integration of reactions from social media. A moderator will bring in these reactions in the course of reporting, which reinforces the feeling of interactivity and participation. In particular, the thoughts and feelings of young people from the diocese of Aachen play a central role that incorporates their comments on the various scenes into the project. This approach should not only make faith more understandable, but also more accessible.

The diocese spokeswoman emphasizes that the preparation of the passion history in this modern format should beat a bridge between tradition and the present. She emphasizes that it is important to tell faith stories in such a way that they address today's generation and are relevant for them. According to jesus.de aims to convey the entire campaign to convey the historical events more clearly and more appropriately by using the usual media.

In the tradition of the last days of Jesus, it is shown how the historical event can be experienced in a current context, which gives a new perspective on the Christian message. An exciting performance for both creative implementation and for addressing a new target group, which may build a different relationship with these stories. Deutschlandfunk emphasizes the relevance of the stories for today and shows how faith communication can be reinterpreted.