Varwoche experienced: Diocese of Aachen stages Easter history on Instagram!

Varwoche experienced: Diocese of Aachen stages Easter history on Instagram!

The diocese of Aachen has started with an innovative digital campaign for Holy Week, which is particularly aimed at younger people. From Maundy Thursday, daily Instagram reels will be released on the official Instagram channel of the diocese (@bistumaachen). These videos tell the last few days in the life of Jesus and range from the last sacrament to the crucifixion to the resurrection. According to the information from Deutschlandfunk Kultur , the campaign is based on the creative question of how the Easter history would be perceived in today's time.

The campaign uses an unconventional perspective, because it is told from the perspective of a TV reporter who describes the events as an eyewitness. This report is supplemented by a moderator who brings reactions from social media. Young people from the diocese were actively involved in the project and addressed their thoughts in the form of social media comments. This form of participation makes it possible to put the timeless questions of faith in a modern context.

integration of young people

The roles of the reporter and the moderator are taken over by the actors Thomas Adamek and Paula Luisa Luy. Both emphasize the important connection between faith, media and the ideas that move people. katholisch.de emphasizes that the project not only tells the history of Jesus, but also a dialogue between different generations excited.

The film sequences are closely based on the biblical story of the passion. This makes an attempt to transfer the traditional faith into a format that corresponds to the realities of young people. The choice of Instagram as a platform is a conscious step to make the narrative elements visually and appealing.

This combination of biblical narrative and the dynamic forms of expression of social media shows in a convincing way how church and modern communication can be linked. The initiative of the diocese of Aachen could thus serve as an example of other church projects that want to adapt to the challenges of the media landscape, as well as in the report of is indicated.