Edeka Borken: online shopping and drive-in service for more convenience!

Edeka Borken: online shopping and drive-in service for more convenience!

The Edeka Markt Wilger in Borken has introduced new services to meet the modern needs of consumers. With the opening of a drive-in service, the market enables its customers to conveniently order their purchases online and pick it up directly at the drive-in switch. This initiative aims to combine stationary trade in digital services and optimize shopping experience.

This development is part of a larger trend in Germany, in which speed and convenience put you in the foreground of shopping habits. While 90 % of German hybrid, i.e. both online and offline, shop, the IWD Market Research GmbH mobility study shows that digital purchasing is becoming increasingly important. In particular, the proportion of consumers who buy food online has increased by almost 5 % within a few months.

changes in purchasing behavior

The trendy change to online purchases is increased by the increasing number of people who work in the home office. Almost every fourth home office worker now uses online offers. The study also shows that consumers buy food an average of 1.8 times a week and typically visit four to five different shops.

In rural areas, however, the purchases are less frequented, with a clear focus on the car as a means of transport. 84.6 % of the purchases in the rural area are done by car, while in large cities the proportion is 43.7 %. This change also has an impact on the choice of purchases: over 50 % of consumers try to reduce their frequency of purchasing, whereby the location of the shopping site is the most important criterion, followed

The stationary trade in the digital age

The results of market research show that inpatient retailers have to assert itself more than ever against e-commerce. While many consumers prefer classic trading forms in products such as food and furniture selection, business rely on strengths such as personal advice and the curating of complex ranges. The number of users for electronic price tags in food retail are also gratifying with almost 80 %.

An important element here is the networking of inpatient trade and internet offers. The Covid 19 pandemic has forced many companies to implement Click & Collect services, which will probably remain permanent in this form. These hybrid approaches, combined with the increasing digitization of payment methods, such as cashless payments, are signs of changing shopping landscape.

Overall, it can be stated that the demand for flexible solutions in food shopping will not only grow at short notice, but could also be a long -term change in shopping habits. The EDEKA market Wilger in Borken could therefore be a pioneering example for other retailers.

For further information on mobility in food shopping in Germany, read the detailed analysis at IWD Market Research . In addition, there are comprehensive statistics and trends on purchasing behavior in Germany on Statista or in an article by Borkener Zeitung .