Digital networking: This is how AWO revolutionizes member communication!
Digital networking: This is how AWO revolutionizes member communication!
The Arbeiterwohlfahrt (AWO) recently presented the new app "always", which was specially designed for the members of local associations in Gelsenkirchen and Bottrop. This application represents a crucial innovation in communication within the organization and aims to improve the interaction between members. Like Lokalkompass.de , the app enables the organization of celebrations, sharing photos and access to information about events and offers.
The official training, which was led by Jörg Richard, the head of association policy and communication at the AWO district of WW, and Sebastian Kopp by "Link IT ISI", trained 30 ambassadors in Gelsenkirchen and Bottrop. This training found great positive echo among the participants, especially through the possibility of storing appointments directly in the calendar of the cell phones. The app is not only limited to AWO members, but also has a public area that makes it easier to access information.
digital activities and brochures as support
In parallel to the introduction of the app, the AWO has published a brochure that contains suggestions for digital activities in local associations and institutions. This source of information aims to transfer successful experiences from analog commitment to the digital world. According to awo.org , digital offers enable flexible, location-independent participation, which is particularly advantageous for people with mobility restrictions.The brochure, titled "Digital offers- suggestions for digital activities in facilities and local associations of AWO", offers numerous examples of successful digital offers, such as hybrid seating gymnastics for senior and digital learning and game formats. These resources serve as guidelines for the integration of digital formats in voluntary activities and open up new ways for commitment and communication.
challenges and digital competence
Despite the positive developments, the AWO faces the challenge of achieving its members, especially older people who are less experienced in dealing with digital media. As can be seen from a report by the AWO Federal Association, which took part in a dialogue forum on "digital competence", a survey of 84 AWO structure shows that many members have digital need to catch up. This survey showed that the average level of digital skills is 2.38, which is to be classified between low and medium skills.
The digital skills vary greatly, so that there are often solid skills in researching information and interaction with digital technologies, but there are considerable catching up to do in areas such as the critical reflection of digital content and data protection regulations. According to b-b-e.de To promote participation.
In summary, it can be said that the AWO with the introduction of the app "always" and accompanied by informative brochures as well as targeted training measures take a significant step into the digital future. Nevertheless, the challenges with regard to digital skills must be continuously addressed to ensure that all members can benefit from digitization.| Details | |
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