Mystery boxing in Kaufland: surprises or disappointments?

mystery boxing offers are increasingly well received in Germany and have a new shopping experience. These surprise packages, comparable to miracle bags, are not only on online shops, but also in stationary trade. Kaufland in particular recently introduced a new machine for such mystery boxes in Bottrop.

The machine was set up on January 3, 2025 in a building complex behind the coffers of the Kaufland market. As Merkur reported, the experience of buyers vary significantly with the mystery boxes. Some customers come with disappointments from the purchase, while others report positive surprises. A customer named Nancy K. acquired a box for 10 euros and discovered an alphabet puzzle and a children's headphone, the market value of which is between 5.76 and 13.90 euros. She expressed that the purchase prepared her and would like to give away the products.

expansion of the Mystery Box Automaten

The introduction of the Mystery Pack machines at Kaufland seems to be the beginning of a larger initiative. In December, these machines are to be made available at over 50 commercial locations, with a perspective of around 100 locations. According to Kaufland contain unpoved packages that could not be delivered for various reasons. The machines are equipped with visual windows that enable customers to look at the cartridge with blackened addresses.

Claudia Gurr, Senior Project Manager for Rent at Kaufland, emphasizes the importance of an attractive mix of industries for customers. Kaufland is already offering various automatic services, such as coin star or photo machines, and the introduction of the Mystery Box machines could be another step to enrich the shopping experience. Initially, the machine project in the Bavarian Höchstadt started, where the first provider, Barbara Galvanek, successfully operates machines at twelve Kaufland locations.