The end of the cookies: how tracking changes on the Internet
The end of the cookies: how tracking changes on the Internet
On February 3, 2025, the Bundesliga club Heidenheim deserved a possible game against Borussia Dortmund in the current season through an impressive performance. According to kicker.de , the game was not only shaped by the game results, but also by the impressive support of the audience. This is another highlight in the season for Heidenheim, which is repeatedly convincing with strong performance.
Heidenheim currently occupies a place in the middle third of the table and has made a name for himself with passionate football. This development ensures great anticipation, especially in view of the intensive competition in the upper house of German football. An important element of this success is team synergia, which is also concentrated on the square and outside.
The effects of Cookieless Tracking
In parallel to sporting developments, there are also important changes in the area of online marketing and data protection. Cookies from third -party providers are gradually abolished, which many advertisers on alert. In an article by dg-datatenschutz.de it is reported that this abolition represents an important source of income for advertisers. With the introduction of the General Data Protection Regulation (GDPR), new guidelines have emerged that are intended to improve the protection of personal data.According to the GDPR, users must have the opportunity to select cookies individually and to reject non -necessary cookies. The dispute over the use of cookies based on a legitimate interest is still up to date. At the same time, Cookieless Tracking, a new method of online marketing, is becoming increasingly relevant. Tracking takes place via internet server instead of the browser, which is called server -side tracking.
new tracking methods at a glance
The methods of cookie tracking tracking include various approaches to capture efficient user behavior. This includes, among other things, cohorting stars, in which users are divided into groups, as well as ID-based targeting, which pursues the activities of users in a member area. Information on the various tracking methods can also be found on Datenschutzexperte.de . There it is explained that the Device Fingerprint Tracking Tracking records technical device profiles without storing them locally.
An essential aspect of these developments is that some tracking methods are data protection-friendly, while others require consent of the users. With the entry into force of the Telecommunications Telemedia Data Protection Act (TTDSG) and the upcoming EPRIVACY regulation, Cookage Tracking is becoming increasingly important, so that users should actively deal with their cookie banners and tracking options.
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