Funke Medien NRW starts digital offensive: New structures for regional cooperation
Funke Medien NRW starts digital offensive: New structures for regional cooperation
The Funke Mediengruppe is performing an extensive realignment of its marketing strategy for regional media in North Rhine-Westphalia. This initiative aims to improve the cross -generative cooperation between daily newspapers, advertising leaves, radio transmitters and digital media. The newly formed management group, the "Sales Board NRW", will take over the control of marketing in the future. This was confirmed in a recent report by Funkemedia.
In the new structure, Matthias Körner and Constanze van Overdam conduct the publishing management of Funke Medien NRW. Körner emphasizes that the improvement of market processing in important marketing areas and the expansion of digital businesses are of the highest priority. Van Overdam adds that the new structures help bundle forces and enable concentration on market -related activities. The Sales Board NRW consists of experienced experts: composition of the Sales Board
The team is supplemented by Evangelos Botinos, who is strengthened the Sales Board from November 1, 2015 and is responsible for developing Cross Media and Media Solutions. Botinos brings extensive experience from his previous position at Bauer Advertising KG, where he has been working since 2005.
digital transformation and new positions
In parallel to these changes, Carsten Groß becomes Chief Product Officer of the regional media at Funke from April 1st. In this new role, he reports directly to Christoph Rüth, Managing Director of Funke. Great will be responsible for the economic and technical development of all digital media. Carsten Erdmann becomes the new editor-in-chief of digital products and controls the content strategy of the daily newspaper portals.In addition, Laura Himmelreich and Dr. Gunnar Lotz new managers in the digital orientation of the regional media: Himmelreich becomes deputy editor -in -chief and responsible for the central editorial team, while Lotz takes responsibility for data and analyzes to ensure an improved evaluation for editorial team, sales, marketing and logistics. These new positions are part of the strategic realignment, which is emphasized by Christoph Rüth as crucial for the strengthening of regional journalism.
Overall, the current developments in Funke Mediengruppe show the clear intention to actively address the challenges of digital transformation and to strengthen the market position in digital space. For further details about this comprehensive realignment, visit Funkemedia or Lokalkompass.de .
| Details | |
|---|---|
| Quellen | |