Amazon wants Tiktok - a race against the clock for the purchase!

Amazon wants Tiktok - a race against the clock for the purchase!

Amazon recently expressed his interest in buying Tiktok. In a letter to US Vice President J.D. Vance and Minister of Commerce Howard Lutnick was made an official offer for the US activities of the popular video platform. According to information from the New York Times , however, various negotiating partners do not take the offer seriously. This raises questions about the chances of success of the negotiations, especially in the context of the upcoming sales pressure on Tikkok, which must be solved by January 19, 2025.

President Donald Trump had granted a grace period of 75 days, which expires on April 5. The location is tense because Tikkok, owned by the Chinese company bytedance, could otherwise be banished from the USA. Trump also gave the possibility of extending the deadline, even if there is no legal basis. In addition to Amazon, Oracle and Blackstone are also under discussion as potential buyers, with Oracle already commissioned by Bytedance to ensure the data of US users.

The strategic context

The possibility of a takeover could not only give access to a younger target group, in particular generation Z, but also significantly strengthen its e-commerce strategy. Tikok makes progress in deepening her relationships with Amazon, which is seen as a strategic move against a possible ban in the United States. According to insiders, a partnership with Amazon Tikkoks could significantly deepen access to the US market.

Both companies could benefit from the cooperation dynamics. Amazon already has an important foot in the world of social e-commerce, for example through the possibility of selling products directly in the TikTok app. By using Amazon influencers on Tiktok, the commitment is also increased and the brand presence is strengthened.

market analysis and outlook

From a financial perspective, the situation for Amazon is somewhat tense. According to reports, the support lines apply at $ 189.38, and the falling below this brand could lead to further price losses. Despite these challenges, Amazon remains an important player in both e-commerce as well as in the cloud and advertising business.

The deterioration in the market conditions could affect negotiations. Nevertheless, the interest of Amazon in the purchase of Tikkok shows that large companies strive to position themselves in a rapidly changing digital age. A possible purchase would not only change the competition in e-commerce, but also give Tikkok in the US economy a new dimension. If bytedance agreed to the sale, this could be the first step in the direction of a takeover.