Ford gives up: The end of the focus and the crisis in Europe!

Ford gives up: The end of the focus and the crisis in Europe!

In a significant turn for the European automotive industry, Ford announced that Ford Focus production is being produced in November 2025. This decision was confirmed by Finn Thomasen, the European Communications Manager at Ford. According to Express can continue to order vehicles from the Ford Focus, but the order books will soon be closed. This is followed by a trendy decline in the Ford portfolio, in which several models such as the Fiesta, the KA and the Mondeo have been set in the past five years. The last fiesta was produced in July 2023.

The Ford Focus, which was developed as the successor to the Escort in the late 1990s, played an important role in Ford's history. He achieved over 12 million sales worldwide and was the best -selling car in the world four times. The FOCUS was also known for its good driving property, modern design and innovative technology. The sporting variant with the manual transmission (ST) was particularly popular.

financial challenges and restructuring

The decision to no longer produce the focus comes at a time when Ford is faced with difficult financial difficulties. CEO Jim Farley made it clear that the company has to reorient itself. Ford plans to concentrate on "iconic vehicles" in the future and get out of the business with "boring cars". Models such as the Bronco, Tremor, Raptor and Mustang are the focus, while demand for traditional compact models is falling. The production facility in Saarlouis, where the Ford Focus is manufactured, will be relevant after the end of production.

Another aspect of the restructuring of Ford in Europe are massive job cancellations. A savings program is introduced at the Cologne location, which provides for the reduction of 2,900 jobs within three years. These measures are part of a comprehensive strategy to ensure the company's competitiveness in an increasingly challenging market. According to Motor1 , there are no plans for a direct successor to the focus in sight, which means the loss of one of the last sporting compact with gear gears in Europe.

market development and outlook

The company's sales figures dropped sharply last year. In particular, the sales of Ford in Europe decreased by 17 percent in 2024, which led to a decline in market share from 4 percent to 3.3 percent. In January 2024, the market share even fell to only 3 percent. In this context, Ford has announced that the focus will be increasingly on electric vehicles in the future, with new models from 2026. A special declining trend can also be seen in the sale of the existing electrical models such as the Ford Explorer and the Capri.

Overall, Ford faces a complex location in Europe. While the company tries to reform its presence in the car market and at the same time have to implement financial pressure and restructuring measures, it remains to be seen how the strategy will affect the upcoming models and the market position. For many drivers, the setting of the Ford Focus means a painful farewell to a long known vehicle.