NZA New Zealand: New men's fashion opened at the Centro Oberhausen!

NZA New Zealand: New men's fashion opened at the Centro Oberhausen!

In the heart of Oberhausen, a new business was opened on March 5, 2025, which is intended to enrich men's fashion in Westfield Centro. The New Zealand brand NZA New Zealand has opened its first German business and offers an extensive range of clothing, shoes and accessories. The aim of this opening is to expand the fashion offer for men and to bring a fresh perspective to the German market. According to information from Derwesten.de provides NZA New Zealand Mode that not only covers everyday life and outdoor activities.

The range includes a variety of products such as sweatshirts, knitting goods, shirts, jackets and pants, and therefore offers a wide selection for different occasions. The sales area in the Centro is strategically located: NZA New Zealand is located next to the shoe provider Calzedonia and opposite renowned brands such as Tommy, Calvin Klein Jeans and Jack Wolfskin.

inspired fashion from New Zealand

The clothing of NZA New Zealand is inspired by the landscapes and culture of New Zealand. This is reflected in the designs that are both contemporary and functional. The company opened doors in Auckland at the end of February 2025, making him a new player on the European market.

The demand for men's clothing is strongly supported by the growing online presence. According to Statista , the market for eCommerce men's clothing is in the upswing, which is noticeable due to the increasing range of shirts, pants, jackets and shoes.

The market for men's fashion

The market structure for men's fashion includes various categories that are attractive for a broad target group. In addition to classic clothing, the market also offers trend items:

• blazer, coats & jackets
• jerseys, sweatshirts & sweater
• Nachtwasin & underwear
• shirts
• socks
• suits
• pants
• t-shirts

Consumers have the option of conveniently purchasing fashion items via various online platforms and websites, which is also promoted by comfortable return rights. The pioneers in this segment include companies such as Amazon, Asos and Zalando.

The opening of NZA New Zealand in the Centro Oberhausen not only is an enrichment of the local fashion offer, but also offers insights into international men's fashion and its development in the eCommerce area as well as the acceptance of New Zealand design concepts on the German market.