Saturn closes after 20 years: MediaMarkt takes over in the Centro Oberhausen!

Saturn closes after 20 years: MediaMarkt takes over in the Centro Oberhausen!

In the Centro Oberhausen, a significant change in change is announced, because the Saturn brand will close its business after almost two decades. According to Ruhr24 are counted. Saturn has been located in the Centro since the end of October 2004 and offered a wide range of home electronics products. However, the operation is not finally discontinued; In 2025 a new media market branch will be opened in the same place.

The step to convert Saturn into a media market is part of a strategic realignment of the MediaMarktsatur Retail Group. This belongs to Ceconomy AG and is Europe's leading retailer for consumer electronics. MediaMarkt and Saturn, which in the past have had a similar product portfolio, have been increasingly merged since 2023. Karsten Wildberger, CEO of Ceconomy, made it clear that Saturn is particularly present in city centers and specializes in gaming products.

strategic realignment and conversion

The decision for this conversion is based on comprehensive market analyzes that the company carried out to determine the best locations for each brand. The old Saturn logo will be removed from Centro Oberhausen in spring 2025, while the conversion measures for the MediaMarkt should start during the ongoing operation. A short closure of the location is accepted before the reopening. The MediaMarkt logo presented for the first time in the Centro Oberhausen is to be installed by the end of March 2025.

The MediaMarktsaturn Retail Group follows an integrated business model with its brands, which include over 1,000 inpatient shops and online sales platforms. The adaptation of Saturn to MediaMarkt is in line with a larger market strategy that aims to meet the digital needs of consumers. According to MediaMarktsaturn , consumer electronics have developed from a luxury goods to a necessity in recent years, which forces the retailer to continuously reinvent itself.

The challenges of digitization

In the entire industry, including MediaMarktsatur, digitization is not only an opportunity, but also a challenge. While digitization brings efficiency increases and improved customer experience, high initial investments and security concerns must also be taken into account. The dependence on technology providers and the necessary training needs of the employees represent additional hurdles. It is particularly important to recognize the needs of all customer groups, especially those without access to modern technologies. These aspects were addressed in a report by the Handelsblatts

The MediaMarktsaturn Retail Group is determined to master these challenges and sees itself as a partner and navigator for their customers. With around 50,000 employees, the company generated sales of around 22.2 billion euros in the 2021/22 financial year and wants to further expand this success through innovative solutions and a convincing digital experience.