Farewell to Eva Grosser: City Marketing Idar-Oberstein Change!

Farewell to Eva Grosser: City Marketing Idar-Oberstein Change!

On April 4, 2025, the city marketing Idar-Oberstein e. V. carried out an important restructuring. The association, which has been working continuously since its foundation in 1999, to increase the attractiveness of Idar-Oberstein for citizens, retail and tourism, now has a new management under the direction of Holger Baeskow-Ripp. This step follows the departure of the long -time managing director Eva Grosser, who took over Christian Friedel in May 2016.

Grosser, known for their commitment in the city marketing community, was recently adopted by the board of the city marketing association at a solemn lunch. Mayor Frank Frühauf, also chairman of the association, as well as his deputies addressed thanks to Grosser and wished her all the best for her future. Their work included the coordination of the popular city marketing vouchers, which contributed to keeping over 500,000 euros in the region.

successes and initiatives of the city marketing work

The city marketing vouchers, which have been redeemed at around 100 acceptance points since its introduction in 2005, are a central element of the association's efforts. These vouchers, with a value of 10 euros, are intended to bind the purchasing power in the region and support the local economy. Vouchers with a total value of over 1.5 million euros have been spent since 2005, which has significantly increased customer loyalty for many local companies.

Another milestone in Grosser’s term was the organization of important events such as the Christmas market and the traditional classic car trip, which are considered important cultural highlights for the city.

goals and challenges of the association

With the new management under Baeskow-Ripp and the supporting team of Caroline Pehlke and Sarah Wagner, the focus is still on improving communication between retail and city administration. The aim is to develop concrete projects that serve both urban development and the visibility of Idar-Oberstein. A uniform and distinctive city appearance is a central concern to increase the success of the city.

the city marketing Idar-Oberstein e. V. has set itself the task of creating synergies and bundling the city's forces. The active participation of residents, retailers and tourism representatives is essential. The creation of a implementable marketing concept is considered necessary to fully exploit the economic and cultural potential of the city and thus to strengthen the location.

As far as the output points for the gift vouchers are concerned, they can be redeemed in various important facilities, including:

• City administration Idar-Oberstein, Bürgerservice, Georg-Maus-Straße 1
• Tourist information Idar-Oberstein, Marktplatz Oberstein, Hauptstraße 419
• United Volksbank-Raiffeisenbank eG, all city offices
• Kreissparkasse Birkenfeld, all city offices
• Georg-Karl Kröninger, Hauptstraße 367

The path that the city marketing association is now under new management could be crucial for the future development and the economic stability of Idar-Oberstein. Nahewe-News reports that this is of great importance not only for the city, but also for the committed citizens. The association is determined to continue to generate positive dynamics and to promote the city as a lifelong and lovable environment.

These changes and progress illustrate the ambitions of the association and the importance of city marketing in times when municipal structures are often particularly opposed to special challenges. idar-oberstein emphasizes that long-term cooperation between the actors is necessary across all areas in order to maintain and develop the city as a location worth living.