New OBI market in Landau: Tradition meets digital future!
New OBI market in Landau: Tradition meets digital future!
On March 11, 2025, a new Obi Markt opened in Landau in the Palatinate, which is operated by the franchise partner Gillet. Gillet, a traditional family business, was founded in 1948 and worked in the Hagebau system 40 years ago. The move to Obi takes place after almost one year of renovation, which has expanded the sales area of the new market to around 25,000 square meters. The appealing and generous entrance facade of the market stands for the combination of tradition and progress, which Managing Director Petra Gillet emphasizes.
The garden center of the market, with an area of 6,000 square meters, plays a central role and is highlighted as the heart of the Gillet brand. Gillet is proud to integrate the regional identity and the values of the company into the new structure. Petra Gillet was satisfied with the digital orientation that is supposed to help the company effectively master future challenges. The positive discussions about the switch to Obi began in 2021.
strategic partnership with obi
The changeover from Gillet to the OBI system was carried out on January 1, 2025. The collaboration takes place in a always changing market in which Dr. Sebastian Gundel, CEO von Obi, praised the successful transformation of the company and underlined its importance for the franchise strategy. This partnership aims to strengthen the West Wirtschaftsregion by the new location in Landau. Peter Tepaß, Chief Officer Central Europe at Obi, expressed his joy about the new partnership and the possibilities she offers.
OBI actively invests in digital growth topics, which also means a participation in revenue for the franchise partners. This strategy offers franchisees the chance of stable sales growth. Gillet Baumarkt GmbH is the first company to switch from Hagebau to Obi and thus becomes part of a steadily growing franchise system. The opening of the market at Gilletstraße 1-3 in Landau is a significant step in this development.
franchising as a growth model
franchising has established itself as a promising business model that offers opportunities for entrepreneurial growth not only in gastronomy, but also in other industries. It is based on a contractual partnership and a structured approach to the uniform marketing of services. The advantages are diverse: centralized shopping organizations lead to higher product quality, and the exchange of best practice promotes cooperation among franchise partners.
Oliver Weiße was appointed regional manager for the new market in Landau. He will be responsible for using the positive synergies between the locations and further strengthening the OBI brand. The creation of a networked franchise community supports the local economy and offers the customer an improved purchase and service experience.
In summary, the opening of the OBI market in Landau shows how traditional values can be combined with modern strategies in order to effectively serve both local and national markets. Further information on the opening and the move to Obi is available in the upcoming print edition of the hardware store manager.baumarktmanager.de reports that ...
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