RTL moderators love Peter Kaiser: A step into the fashion world!

RTL moderators love Peter Kaiser: A step into the fashion world!

In an exciting development, RTL cooperates with the traditional shoe brand Peter Kaiser from Pirmasens. From now on, moderators of the broadcaster, such as Frauke Ludowig, Katja Burkard and Pinar Atalay, will wear shoes from the brand. This partnership was launched after the head of the RTL-Styling team became aware of Peter Kaiser's collection. The selection fell on 15 shoe models from the spring/summer collection.

like the Rheinpfalz , the logo by Peter Kaiser could at the end of the corresponding Shipments are shown in order to mark the connection to the brand. Interestingly, the RTL shoes were made available free of charge, which increases the prospect of long -term cooperation between the two parties.

integration into a larger corporate structure

The shoe brand Peter Kaiser has been part of the Caprice brand since December 2023, which is a subsidiary of Wortmann Schuh-Holding KG. Caprice pursues the goal of preserving Peter Kaiser's history and at the same time maintaining the brand core values. Those responsible for the brand have undertaken to maintain the outstanding fit and the quality of the materials while modernizing the collections and making prices more attractive.

Jens Beining, the CEO Der Wortmann Schuh-Holding KG, expressed optimistically about new growth perspectives through the integration of Peter Kaiser into the Caprice family. In the future, Caprice plans to offer a broader range that is geared towards international sales markets. Peter Kaiser is already registered in over 70 countries worldwide.

focus on quality and innovation

The structures of Caprice attach particular importance to technical innovations and first -class production, which should increase competitiveness on the market. According to textile communications are the target groups both competitive and future-oriented shoe retailers, which should act as sales partners for both brands. With the focus on the middle price segment and an excellent price-performance ratio, it is expected that both Caprice and Peter Kaiser benefit significantly.

Stefan Frank, Managing Director of Peter Kaiser Operations GmbH, confirmed the positive prospects for the brand under the leadership of Caprice. From the spring/summer 2025 season, further innovations and products are to be launched, which should further consolidate the good positioning of the brand.

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