Weakening Easter business in the Werra-Meißner district: dealer worried!

Weakening Easter business in the Werra-Meißner district: dealer worried!

In the Werra-Meißner-Kreis, the retail business remains behind the expectations in the pre-Easter week. According to hna.de , many dealers are dissatisfied with the sales figures, although the hope of livening the current week. A survey by the Werra Rundschau shows that the majority of retailers are dissatisfied with the Easter business. Wolfgang Frühauf, secretary of "Act in Bad Sooden-Allendorf", blames dissatisfied sales.

However, there is also positive news: The hardware store and garden area reports satisfactory business, while restaurants and accommodation offers significantly lower guests compared to the previous year.

reasons for shy demand

The weak demand can be attributed to several factors. Uncertainties caused by the Ukraine War and the change of power in the United States, as well as the renovation of the bridge in Allendorf and the late Easter time, contribute to uncertainty among customers. Inflation is a clear trend: consumers spend their money on food, while smaller gifts such as those around five euros are preferred.

Special attention is paid to the popular Easter gifts, which this year primarily grips (78 %), followed by toys (54.9 %), decoration articles (53.4 %) and flowers (49.5 %). Pharmacist Michael Schäfer also points out that the delimitation of specific Easter items is difficult, since care products and cosmetics are bought as gifts and for personal use.

regional initiatives and creative solutions

In order to counter the delayed business, local entrepreneurs in the Eschwege district have found creative solutions. According to gesunder-wmk.de can be ordered by phone or online, which serves the customer as an alternative during the busy Easter time.

The retailers' hopes are that the business is still attracting itself this week. Local retail in Eschwege is largely satisfied, but the current trends show that many customers use the Easter holidays more for travel. While price increases for coffee are worried about the café operators in the Werra-Meißner-Kreis, the retailers expect a sales increase of 3.8 percent in Easter business in 2025, as retauer.de