Study revealed: Finance are the key to subscription models!

Discover the current developments in Rhineland-Palatinate, including new studies on subscription models and their consumer psychology.
Discover the current developments in Rhineland-Palatinate, including new studies on subscription models and their consumer psychology. (Symbolbild/ANAG)

Study revealed: Finance are the key to subscription models!

The current developments in the area of ​​legal provisions on burials in Rhineland-Palatinate have caused plenty of discussions. A new bill, which is to be brought into the state parliament in the coming weeks, brings with it several changes that will not only redefine the funeral rituals, but also the role of the bereaved. The plans, among other things, stipulate that alternative burial forms such as the burial of the tree should also be promoted more in the future in order to take into account the increased environmental awareness. In addition, regulations for digital estate administration are to be created in order to facilitate the relatives of dealing with online accounts and similar digital tasks, reports Taspo .

A central aspect of the draft law is that the decision -making processes for the choice of funeral form should be designed more transparently. Relatives are intended to advise comprehensive advice in order to promote individual burial culture without financial aspects playing the main role. Differences between different types of burial are obtained clear stipulations in order to avoid misunderstandings. This could also appeal to young people who usually show a growing interest in sustainable options.

points of view and concerns

However, not all experts are enthusiastic about the proposed changes. A funeral law expert expressed concerns that too strong orientation towards emotional aspects of burial could lead to fundamental legal framework conditions. Critics warn that the self -determination of the mourners could be pushed into the background if the state regulates too much. According to them, this could mean that individual needs and traditional funeral rituals are not sufficiently taken into account, such as Rheinpfalz reported.

In addition, experts discuss whether the bill takes into account the actual social reality. Many people are traditionally shaped and prefer classic forms of burial. Therefore, a too quick adjustment of the legal requirements could not correspond to the wishes of the majority of the population.

subscription models and consumer behavior

The market for services - e.g. in funeral system - is undoubtedly dynamically. In this context, subscription models become more important, as a study by deloitte . It illuminates that 45 percent of consumers specify financial benefits as the most important motivation to use subscription models.

The survey participants seem to have little awareness of how widespread subscription models are actually; 42 percent do not know that they use such models. Especially among older generations, there is a significant rejection of these offers, which raises the question of how funeral providers can adjust to these different views. Providers are therefore required to design subscription models in such a way that they combine both price and comfort advantages and thus address wider target groups.

Overall, it can be seen that the planned draft law to regulate the funeral practices in Rhineland-Palatinate brings both opportunities and challenges. The discussion about the right balance between state regulation and individual design will certainly remain a central topic in the future.

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