Gartenbauer from Heinsberg is unexpectedly famous by SZA!

Gartenbauer from Heinsberg is unexpectedly famous by SZA!

Manfred Fell, the owner of a horticultural company in Heinsberg, is currently looking back on an unexpected celebrity. The reason for this sudden fame is an Instagram post by the US singer Sza. In this post, the R&B singer, who has over 22 million followers on Instagram, has a jersey with the inscription "Zaun-Garten- and Landschaftsbau Manfred Fell Heinsberg". SZA will appear on February 9th in the half -time show of the Super Bowl, which could further increase the awareness of Fell's company.

The jersey, which now receives international attention, is already 30 years old and was originally manufactured for local football tournaments in the area. As Manfred Fell says, he has no idea how the jersey got to America and came to Sza. He learns from the remarkable post from his son, who informed him about it on Tuesday. He then searched for old jerseys in the attic and found some specimens that obviously affected something due to the long period and use.

an unexpected trend

It is noteworthy that Sza cut off the sleeves of the long -sleeved shirt and cut it abdominal -free, which gives the jersey a fashionable note. Fell speculates that she may have received the shirt through a retro shop, since this special interest in the garment appears to him new and surprising. Particular attention deserves that Fell had never heard of her before the acquaintance with Sza and has only now started to hear some of her songs.

The reactions to the Instagram post are exuberant. Manfred Fell is pleased with the unexpected awareness of his small company with eight employees. He also sees this public attention as a positive sign for the entire gardening worker profession. "I see it as an advertisement for the profession," says Fell and describes the situation as profitable.

Super Bowl as a stage

Although Fell is not a big fan of football, he plans to look at the Super Bowl. He sincerely hopes that Sza will carry the jersey again during her appearance in the half -time show. He is confident that media reporting on the incident will continue to stop. "Several media have already reported on the incident," he adds. His case impressively shows what enormous range the social media can offer for small companies.

The description of Manfred Fell not only emphasizes the unexpected power of social media, but also illustrates the meaning that such trends come to today. A comparable concept was already presented in the diploma thesis by Christoph Zilz, which deals with social media activities in horticultural companies. It was shown how important communication and customer loyalty in social networks is for the success of a company. Fell's unwanted celebrity could be an incentive for other horticultural companies to rethink their own social media strategies and make them more professional.