Tested quality: NRW’s proud of regional food!

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Silke Gorißen reports on the quality sign "Tested Quality-NRW", which marks regional food from North Rhine-Westphalia.
Silke Gorißen reports on the quality sign "Tested Quality-NRW", which marks regional food from North Rhine-Westphalia. (Symbolbild/ANAG)

In North Rhine-Westphalia, a positive development is emerging in the field of regional food. Last Friday evening, the NATION NATION NRW association celebrated its 15th anniversary in the Wellings Parkhotel. The Minister of Agriculture and Consumer Protection took part in the event to honor the commitment of the association for high -quality food from the region. Particular attention was paid to the origin -related quality sign "Tested Quality - NRW", which can be found on numerous retail products.

Silke Gorißen, who often comes home late, reported that her husband paid attention to when shopping. The name of the sign is particularly important because it stands for a comprehensive quality guarantee. The products that are excellent with this sign include fruit, vegetables, dairy products, meat, sausages, fish and eggs from North Rhine-Westphalia.

tested quality - nrw

The product sign "NRW tested quality" is awarded by the NUTE NUTURITION NRW e.V. and ensures the origin and quality of the North Rhine-Westphalian food. In order to use this test mark, companies must conclude a brand usage contract with the association. A central feature of the seal is ensuring that all raw materials come from North Rhine-Westphalia.

In addition, it is ensured that the headquarters as well as the processing, production and packaging are also carried out in the region. This promotes regional anchoring the food manufacturers. The test mark is allocated by an acidated test institute, which includes a careful examination of the quality assurance system.

  • test criteria apply to:
  • meat and sausages
  • Fisch
  • honey
  • vegetables
  • potatoes
  • fruit
  • milk and cheese products
  • egg

A special feature of the seal is the possibility to add the name of the sub -region when all raw materials came from it. This measure increases the identification of consumers with local products and promotes awareness of regional products.

expectations of regional foods

The developments and initiatives in the field of regional food supply are in the context of a major discussion about consumer wishes and market conditions. Studies have shown that the demands on the quality of regional food increase steadily. This affects both the origin of the products and the transparency of the manufacturing processes. Scientific publications, such as those of Schütz, Vogt and Mergenthaler, deal in detail with the expectations of consumers to regional marketing initiatives and their implications for the industry.

These topics are of central importance when it comes to strengthening awareness of regional quality and optimizing marketing. The commitment of initiatives such as nutrition NRW shows how important regional quality seals are for successful sales and acceptance among consumers.

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