Captain for the football tradition: Williés save the Borussia!

Captain for the football tradition: Williés save the Borussia!

On March 21, 2025, Kerstin and Daniel Willié, the owners of the DKW Safety Services in Saarlouis, launched an action that aims to both the football tradition and the support of local sports clubs. In a remarkable step, you organized a polo and sweater ordering campaign for Borussia Neunkirchen to preserve the heritage of earlier footballer generations. This initiative is not only a sign of solidarity, but also a financial contribution to the stabilization of the association that fights against a possible bankruptcy. Like Borussia Neunkirchen , the Williés handed over a donation of 1150 euros to Jörg Eisenhuth, the first chairman of the Borussia to relieve the financial situation of the association.

The order campaign includes various articles with the club emblem. Until April 1, 2025, orders for polo shirts are possible at a price of 25 euros, T-shirts (including pressure) for 30 euros and sweater (including pressure) for 50 euros. Orders can be conveniently abandoned via WhatsApp or Facebook PN, which further facilitates access to support the Borussen youth. The Williés, who are also fans of 1. FC Saarbrücken, show with their action that the regional football culture is important to them.

The commitment of the DKW Security Services

The DKW Safety Service was founded in November 2021 and has been established as a trustworthy security company since then. In addition to support from donations, the company offers a variety of security services that are aimed at the needs of customers. The team of security employees works according to modern standards to ensure optimal protection. The services offered include shop stewing, event and event protection, parking space surveillance as well as admission controls and construction site monitoring. The company attaches particular importance to de -escalation, humanity and trust.

Another aspect that distinguishes the company is close cooperation with the customers. There are non -binding security analyzes and tailor -made concepts for events. This procedure aims to meet the specific requirements of customers and to maximize the security during events. This philosophy of humanity and support is also reflected in the fundraising campaign for Borussia Neunkirchen.

sponsoring and advertising in sports

The commitment of the Williés for Borussia fits a larger trend in the sports area, which includes sponsoring and supporting local events. According to ARD Medien , athletes are very important as advertising stimmonials, since consumers combine positive properties. Companies recognize the advantages of sponsoring, especially when it comes to combining brands with positive emotions.

The presence of brands during sporting events can strengthen these positive associations. Sponsoring is increasingly understood as an important communication tool, with the perception of consumers being a central factor. Through targeted sponsorship activities, brands manage to be perceived as part of a collective, which increases their visibility and acceptance. This shows how important it is that local companies, such as the DKW security service, actively contribute to the community and perceive both social responsibility and business chances.