Neunkirchen: Successful regional brand relies on diversity and quality!

Neunkirchen: Successful regional brand relies on diversity and quality!

In the district of Neunkirchen, the initiative for promoting regional products is blooming under the "Valuable one from the welcome region" brand. According to Saarbrücker Zeitung is the coordinator of this Brand that was founded in 2016 as part of the "Land (on) swing" federal project. In recent years, the regional brand has developed into an important part of culinary and economic life in the region and now has over 40 partner companies.

Walter has ambitious plans to further optimize the existing offer. Talks with a local sheep breeder are in progress to expand the meat palette. The range currently already includes pigs, poultry, calf and cattle. Walter emphasizes that a Biolandwirt should also be included in the partnership, which will make the offer even more diverse.

prices and new partnerships

The regional brand is not only very popular with consumers, but was also able to gain a number of significant awards. Valuable Neunkirchen reported about the award of Anna Keller and Katja Mayer in the competition "Genuss-Gastwirten Saarland 2024/25", which were honored for their outstanding performance. The WZB coffee workshop, including November 28, 2024, has also been a new partner, which combines enjoyment with social responsibility.

Furthermore, Volker Gerber opened a coffee roaster in Heiligenwald in July 2024 and offers high -quality coffee specialties. Petra Rose's noble fruit distillery also produces regional products for the brand. These new partnerships strengthen the brand and make them even more attractive for consumers.

initiatives to promote regional products

The regional brand not only offers high quality food, but also promotes the identification of consumers with regional products. According to Saarland.de Consumers can see where their food comes from, since agricultural producers can use the notified seals who guarantee the origin of their products. The quality seal "Vom Saarlandwirt" and the "Regional Window" labeling system support consumers in making sustainable purchase decisions.

Products with the license plate "Quality sign Saarland - Recognized quality with indication of origin" demonstrably come from the region and meet the specified quality criteria. The light blue regional window makes it easier to find out about the origin of the main ingredients in packaged and loose products, thus promoting conscious purchase.

Overall, the development of the regional brand shows how cooperation and local identity can increase interest and appreciation for regional products. Walter and his partners show that a long tradition of craft and agriculture not only survives, but also flourishes by networking with each other.