HG Saarlouis is planning ascent: New main sponsor for fresh wind!

HG Saarlouis is planning ascent: New main sponsor for fresh wind!

On April 29, 2025, the handball third division HG Saarlouis will present a trend-setting financial realignment. A new main sponsor was won with Ursapharm, a renowned pharmaceutical manufacturer from Saarbrücken. This partnership should not only strengthen the financial basis of the association, but also make the dream of climbing to the second division tangible again. HG Saarlouis is currently taking fourth place in the third division. The ambitious plan of the club management provides for the best two teams in the league to reach the promotion round.

The President of the Association, Steffen Freichel, expresses that a budget of at least one million euros is required to realize the goals set. By supporting Ursapharm, the current budget can be almost doubled. As part of this long -term cooperation, discussions about a possible new indoor building in Saarlouis are also to be held. This would not only improve the association's infrastructure, but also significantly increase the audience experience.

partnership with Ursapharm

The cooperation between HG Saarlouis and Ursapharm, which also includes the HYLO® brand, goes beyond financial support. Both sides strive to build a sustainable business network, which is intended to strengthen the economic basis of the association in the long term. Boris Röder, head of corporate communication at Ursapharm, highlights the partnership as a relationship at eye level. This can also be seen in the statements of Dr. Steffen Reichel, who emphasizes his gratitude towards Ursapharm.

The collaboration ensures that all previous sponsors remain on board, while many will even expand their commitment. Sports director Markus Baur sees this new partnership an important opportunity to stabilize the team. The first team has special goals in mind: participation in the relegation games in the coming season is on the agenda.

strategic changes in the club

Another positive step for HG Saarlouis is the obligation of a new head coach. From the coming season, Jörg Lützelberger, who is replaced by Philipp Kessler, will lead the team's fortunes. This decision shows the aim of the association to bring a breath of fresh air to the structures and actively pursue the promotion to the 2nd handball Bundesliga.

Furthermore, the former world and European champion Markus Baur will act as the new sports director. His experiences and contacts in handball will be crucial to view talents and realize new obligations. HG Saarlouis has been tuned in more difficult times in recent years after the club had to relegate in the second division six years ago after a decade. With the new strategic orientation and the fresh impulses by Ursapharm, however, a new chapter could be opened in club history.

Overall, the situation of HG Saarlouis shows an optimistic perspective that opens up new opportunities both in the sporting and economic sector. The development has already been discussed in the SR Info Rundschau, so that the anticipation increases to the upcoming challenges.