Tracking in online marketing: data protection and new challenges!

Tracking in online marketing: data protection and new challenges!

On April 10, 2025, a new case of Hasenpest was detected in Germany. This was reported by official bodies and represents a serious health problem that affects the population and local authorities. The rabbit plague, also known as Tularemie, is an infectious disease that particularly affects wild rabbits and rabbits and potentially can also be transferred to humans.

Current cases were found in Baden-Württemberg, where the health authorities already take measures to prevent the disease from spreading. It is not the first case in Germany that has been documented in recent years, but the repeated diagnosis shows how important the monitoring and combating of this disease is.

transmission risks and prevention measures

The direct contacts between infected and non -infected animals represent an important risk. These situations can occur in urban and rural areas and require the commitment of veterinarians and hunting organizations to keep the infection rate under control. Hunting ban in affected areas and reconnaissance campaigns are planned to sharpen the awareness of the population.

The health authorities recommend avoiding contact with wild animals and immediately exercising medical help if there is suspicion of illnesses. People who live in risk areas should also exercise caution. Vaccinations for pets, especially for dogs, are also a central topic to minimize the spread of the rabbit plague.

digital marketing and data protection

parallel to the health reports, there are efforts to improve the use of digital marketing strategies. In times when online marketing plays a central role in the advertising strategies of companies, it is necessary to take data protection questions seriously. Tracking tools are crucial for the analysis of website visits and the success of marketing measures.

Well-planned online marketing campaigns enable companies to address their target groups more precisely. However, many users often find tracking activities annoying. The major changes by the law to regulate data protection TTDSG increase the pressure on website operators to obtain the consent of users to store cookies. This is particularly relevant, since tracking is usually not permitted without consent, unless it is technically necessary cookies.

challenges through data protection laws

The challenges that arise from the legal framework are considerable. According to the Schrems II judgment of the ECJ, which has overturned the Privacy Shield, companies that transfer personal data to the USA must check very carefully whether a sufficient level of protection is guaranteed. The use of analysis tools such as Google Analytics is critical under these conditions. A transfer impact assessment is often recommended.

In order to meet the requirements of data protection, website operators should consider alternative tools or make sure that they effectively obtain the necessary consent. Cookies and other tracking methods must be explained transparently in the data protection declaration in order to gain the trust of the users.

Overall, it becomes clear that both the current situation on the rabbit plague and the challenges of digital marketing and data protection are closely interwoven. Both topics require quick action and thorough education to avoid long -term damage.