Vodafone and Fortuna Düsseldorf: A strong partnership for fans!

Vodafone and Fortuna Düsseldorf: A strong partnership for fans!

Fortuna Düsseldorf has announced a long -term partnership with Vodafone today, which will last more than three years. This cooperation underlines the strong connection between the communication group and the traditional association. Lintorfer reports that the collaboration comes into force immediately. The aim of the partnership is to activate the Düsseldorf region and to develop innovative formats that make the enthusiasm for Fortuna tangible both in the stadium and in the city. Marcel de Groot, CEO of Vodafone Germany, emphasizes the importance of this connection, while Alexander Jobst, CEO of Fortuna Düsseldorf, emphasizes the support of Vodafone for the initiative "Fortuna for everyone".

The partnership includes various measures that strengthen both the technical infrastructure and the fan experience. Vodafone will equip his mobile phone infrastructure in the Merkur-Arena with modern 5G technology in order to enable fans to communicate faster and smoothly during the games. This is particularly relevant because 1,200 gigabytes were transported to data in the recent home game against FC Magdeburg on December 20, accompanied by around 13,000 phone calls during the game. finanzen.ch adds that the Fortuna logo will shine on the campus tower to make the new partnership visible.

technology and fan engagement

A fundamental goal of the partnership is the increase in fan engagement. These include stadium advertising, common events and technology projects. Vodafone has already installed 147 mobile phone antennas to ensure a seamless connection inside and outside the stadium. In the stadium, fans can use 2G, 4G (LTE) and 5G technology, which significantly improves the user experience and strengthens communication.

These efforts are in the context of a current study by IBM that examined the preferences of sports fans in an increasingly digitized world. ibm found that younger fans (18-29 Years) have a preference for digitized and personalized sports experiences. In particular, real-time updates and tailor-made content are at the top of your wish list. These findings show that the partnership between Fortuna Düsseldorf and Vodafone is not only a local engagement, but also takes up the global trend towards innovative technologies and interactive experiences in sport.