Wiesbaden's accommodation numbers are increasing: Tourism recovers in 2024!

Wiesbaden's accommodation numbers are increasing: Tourism recovers in 2024!

The city of Wiesbaden recorded a positive trend in the tourism sector in 2024 with a remarkable stabilization of the number of accommodation. A total of 1,344,735 guests in the Hessian capital stayed, which corresponds to an increase of 0.5 % compared to 2023 when 1,337,702 overnight stays were registered. This positive development was largely emphasized by the mayor Christiane Hinninger, who praised the long -term stabilization after the pandeme -related burglaries. Rheinmainverlag reports that the guest arrival sank to 577.507, which dropped a growing difference between overnight stays and Information shows.

The latest statistics also show that Wiesbaden could not only stabilize its accommodation figures, but also recorded an increase of over 2 % in domestic nights to 1,070,022. This increase was favored by significant events such as the internist congress and the Connichi fair, which attracted a total of tens of thousands of visitors. Furthermore, the city remains attractive for domestic tourists, while the international guests are declining. In 2024, the number of international guest arrivals fell by 8 % to 95,456, while overnight stays decreased by 5 % to 274,713, which illustrates the emigration of foreign travelers. ffh emphasizes that guests from Japan and South Korea have fallen in particular.

bed load and swell markets

The average bed load in Wiesbaden rose by 1 % to 44.1 % in 2024, which positions the city over the Hesse -wide average of 38 %. This shows that Wiesbaden with its 73 accommodation companies, which were included in the statistics, makes an important contribution to the revival of the tourism sector. The increase in overnight stays is closely linked to trade fairs and congresses that take place in the city. The largest source market for Wiesbaden remains the United States despite the decline in arrivals, where the city recorded 68,301 overnight stays. Rheinmainverlag also lists from overnight stays from the Netherlands (8.7 %), Austria (9.7 %) on.

on the other hand, the numbers from the Arabic Gulf States remained stagnating, and noticeable declines must be reported. It should be emphasized that Wiesbaden wants to strengthen the attractiveness of incoming tourism through various marketing measures. The WICM marketing and sales team was active at trade fairs in Portugal, the USA, Switzerland and the Netherlands to win new guests and maintain existing relationships.

The big picture in context

The trend in Wiesbaden is also reflected in the overall picture of the German tourism sector. In 2024, Germany reported a total of 496.1 million guest accommodation, which corresponds to an increase of 1.9 % compared to 2023. However, the statistics also show that international guests are still below the pre-corona level, which is particularly due to continuing travel restrictions and geopolitical factors. Destatis provides further insights into the general location of the German market, which is particularly confronted in the winter months 2024/2025.

Overall, Wiesbaden remains a key town for tourism in Hesse with a positive view that wants to continue to work on its international range in order to increase the number of visitors sustainably and to minimize risks through external developments.