ITB Berlin 2025: New trends and technologies for tourism!

ITB Berlin 2025: New trends and technologies for tourism!

From 04.4. to March 6, 2025, the ITB Berlin Congress takes place under the lead motif "The Power of Transition Lives here". This event represents a central platform for knowledge transfer and the exchange of experiences within the travel industry. Over 400 international experts and speakers will take part in 200 sessions in 17 themed tracks to discuss current challenges and trends in tourism, such as kabinett-online.de reported.

The congress program can be called up online and includes both attendance events and live streams via the ITB Navigator and the YouTube channel. This tool offers comprehensive information, including exhibitor lists, congress and event programs as well as hall plans. Participation is possible for trade visitors, exhibitors and press representatives through appropriate accredions. The focus is on marketing, sales and future viability of the industry, especially on the Orange Stage in Hall 7.1, which is sponsored by the World Tourism Cities Federation (WTCF).

sustainability in tourism

A central theme of the congress is sustainability in tourism. Representatives such as Jeremy Sampson from the Travel Foundation call for a course correction in the industry to master the climatic challenges. The discussions will also be about the results of the study "Envisioning Tourism in 2030 and Beyond", which modeled ways to achieve climate neutrality. An outstanding point is that the current growth of global tourism causes emissions to rise sharply if no measures are taken. The compensation of the necessary steps includes the compensation of greenhouse gases, the promotion of climate-friendly travel options and the development of sustainable fuels, so berliner-umschau.de .

In order to counter climate change, basic changes in travel behavior must be initiated. This includes reducing travel distances and the focus on earth -bound trips, while long -haul flights should be limited at the 2019 level. With regard to the accommodation, the use of renewable energies and the introduction of initiatives to reduce ecological footprint, such as reducing packaging in hotels, is required.

technological innovations

The integration of new technologies in tourism is another relevant topic. The use of artificial intelligence (AI) to improve travel planning and personalization increases. Glenn Fogel from Booking Holdings emphasizes the advantages of generative AI, which is offered with the new "Ai Trip Planner" on Booking.com. Travelers can ask questions in real time and refine their search queries accordingly. This is in line with the current trends that influence the travel industry. The demand for environmentally conscious and ecological travel options will continue to increase according to trends of revfine.com , while the importance of contactlessness and hygiene in customer service is emphasized.

The ITB Berlin Congress 2025 promises to play a crucial role in the redesign of travel in the future. With the mix of sustainability, technological progress and a broad range of topics, the event is shown in response to the challenges and opportunities that the industry currently shape.