Fashion house Klingemann: Despite the challenges in the mainstream!
Fashion house Klingemann: Despite the challenges in the mainstream!
Hendrik Thüning, Managing Director of the Klingemann fashion house in Höxter, reported in a recent interview about developments in spring 2025. The fashion house, which offers a wide range of women and men's clothing to urbanwear to home textiles and children's fashion on an area of 7000 m², recorded a single-digit sales increase in April. Thüning expressed satisfaction with the results, even if he at the same time recognized a weakness in the mainstream modem market. This is particularly relevant because consumers' consumption habits are rapidly changing.
A central point, the textilwirtschaft.de , the growing demand for new and special fashion items is. In view of the changing consumption behavior, it is important for companies to recognize these trends at an early stage in order to remain competitive. According to the report "Must-Watch Consumer Trends 2025" by Statista, a variety of trends are pressing onto the market.
trends in consumer behavior
The most important trends is "Ai Assisted Shopping", in which consumers are increasingly relying on artificial intelligence to support their purchasing decisions. 76% of German consumers would already use AI functions in online shopping. In addition, loyalty programs are crucial for customer loyalty, moderate discounts and exclusive offers offer consumers incentives. The influence of online influencers is still strong, but their effectiveness slows down due to skepticism and loss of trust, such as e-commerce-magazin.de reported.
Another aspect is the growing interest in wellness. In 2025, consumers invest over 20% in their health and look for products that support their health goals. Transparency is becoming increasingly a decisive factor when it comes to buying decisions.
market challenges
In addition, numerous shop closures in the middle price segment show how susceptible this sector has become. Gildas Minvielle from the IFM emphasizes that brands have to deal with price -sensitive consumers more intensively. The demand for second-hand fashion is also growing, with 58% of the brands already offering appropriate products. Consumers are increasingly taking ethical and ecological aspects into account in their purchase decisions, which increases the attractiveness of used goods.
The challenges for companies like Klingemann are so diverse. In order to be successful in the increasingly complex market, a vigilant eye on the changing consumer preferences and the willingness to adapt to new market conditions is essential. Thüning is aware of this dynamic and is optimistic about the development of its fashion house, also with regard to the new trends in consumer behavior that will shape the fashion market.
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