New Wellensteyn store in Zweibrücken: Sustainability meets design!

Veröffentlicht:

Von:

Eröffnung des neuen Wellensteyn-Stores im Zweibrücken Fashion Outlet am 8. Mai 2025. Nachhaltigkeit und modernes Design im Fokus.
Opening of the new wave stores in Zweibrücken Fashion Outlet on May 8, 2025. Sustainability and modern design focus. (Symbolbild/ANAG)

on May 8, 2025 opened in Outlet A new wavestyn store. The larger sales room of around 149 square meters is located in the immediate vicinity of the shops "The Kooples" and "Name IT". The new opening promises a modern ambience in which weatherproof jackets and coats are presented.

Uli Nölkensmeier, the Center Director, emphasizes the special shopping experience, which is characterized by design, functionality and sustainability. Various environmentally friendly technologies are used in the new store, including LED lighting and modern climate and ventilation systems. A cleverly designed suspended ceiling should also contribute to better energy balance. Large-format light boxes bring a visual outdoor feeling into the sales rooms, which further enriches the shopping experience.

brand philosophy and sustainability

Wellensteyn was founded in 1940 as a manufacturer of work clothes and has developed into an international brand for functional fashion over the years. The brand's logo symbolizes protection, movement and resistance. Sustainability is a central concern of the company. Each model is equipped with spare parts that are available throughout the lifespan of the jacket. This promotes repairs and contributes to protecting valuable resources.

The fashion industry has changed significantly in recent years. According to an analysis of McKinsey & Company , 67%of the buyers value sustainable materials. The importance of ecological aspects is considered crucial for the industry in 2025, since the annual water consumption of the fashion industry is around 93 billion cubic meters and it causes 10 % of the global CO2 emissions.
The increasing consumer awareness leads to increased demand for sustainable practices.

innovative product lines

One of the innovative products from Wellensteyn is the OnefourtyAirtec ladies jacket . This jacket is characterized by a modern, light cut. It offers practical features such as two pockets attached, side pockets and lockable interior pockets. The design also includes decorated buttons, rips details on bags and belts as well as a high standing collar. With a price of EUR 299.00 it is fashionable for spring and summer.

In summary, it can be said that the reopening of the Wellensteyn store can be interpreted not only as a progress for the brand, but also as part of the growing movement towards more sustainability in the fashion industry. At the same time, the combination of functional fashion and environmentally friendly design becomes clear, which is of central importance for many consumers today.

Details
Quellen